The 21st Century Competitive Advantage

If you are looking for a hot stock tip or smart tax strategy, you'd better look elsewhere. But if you want to make our world a better place to live, read on.

Two-thirds of consumers believe it's no longer enough for corporations to merely give money away, ...they must integrate good causes into their day-to-day business. Successful cause marketers see a significant increase in sales and profits when they champion the causes of their customers.

Given a choice between two competing products, consumers are more likely to buy one that represents "Compassionate Consumption," even if it costs a bit more.

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